First PA-on-PA cross-border partnership under India’s PA-CB framework, live for Sri Lanka’s merchants,
with Southeast Asia to follow
Pine Labs WEBXPAY Partnership | India is Sri Lanka’s largest and fastest-growing tourism source market. In 2025, over 5.3 lakh Indian travellers visited Sri Lanka, making India the country’s largest source of tourists by a wide margin, with this momentum continuing into 2026. Yet these travellers have continued to face friction at checkout, as the payment methods they use every day at home, including UPI, net banking and card options, are not always available in the seamless and familiar manner they expect. Indian consumers do not think twice when they see UPI at checkout. That familiarity, built through billions of domestic transactions, helps drive completion. Without it, even willing customers may hesitate, transactions may fail and merchants may lose revenue.
Pine Labs and WEBXPAY are solving this through a strategic cross-border payments partnership, the first Payment Aggregator-to-Payment Aggregator (PA-on-PA) collaboration of its kind in Sri Lanka under India’s RBI-authorised PA-CB framework. The PA-CB structure allows licensed Indian payment aggregators to partner directly with international aggregators, enabling Indian payment methods to be accepted abroad within a regulated, compliant framework. Through this partnership, WEBXPAY’s merchant network spanning hospitality, travel, retail and online commerce across Sri Lanka, can now accept UPI, UPI AutoPay, cards across major Indian issuers, net banking across 100+ banks, EMI conversions, and Credit on UPI, with T+1 settlement, embedded natively within existing integrations and available at scale from day one.
Pine Labs WEBXPAY Partnership
For Sri Lankan merchants this is a meaningful commercial unlock. Indian travellers are already walking through their doors, now they can pay the way they do at home, on rails they trust, without any changes to their existing payment infrastructure.
“India’s payment stack is one of the most sophisticated in the world and Indian consumers carry that expectation with them when they travel. At Pine Labs, we believe the next frontier of cross-border commerce is making that experience portable. Sri Lanka is our first activation under the PA-CB framework, and we intend to replicate this model across Southeast Asia and every market where Indian travellers and consumers are a meaningful commercial force,” said Tanya Naik, Sr. EVP & Head of Online Business, Pine Labs.
Commenting on the partnership, Thilak Piyadigama, Executive Chairman of WEBXPAY, said:
“India is Sri Lanka’s largest tourism market and one of our most important economic partners. Indian customers already know and trust payment methods such as UPI, cards and net banking. Bringing that familiarity into the online checkout experience of Sri Lankan merchants can remove a significant point of friction and help businesses convert more Indian demand into revenue.”
“We selected Pine Labs because of the strength of its Indian payment infrastructure, breadth of payment options and ability to support a regulated cross-border model at scale. Together, we are creating a practical digital payment bridge that gives Sri Lankan businesses greater access to one of the world’s largest and most dynamic consumer markets.”
The partnership establishes a scalable model through which Pine Labs and WEBXPAY can support the growth of cross-border commerce between India and Sri Lanka, with the potential for similar collaborations across other international markets.
About WEBXPAY
Founded in 2015, WEBXPAY is one of Sri Lanka’s leading digital payment platforms, enabling enterprises, SMEs and MSMEs to accept, manage and disburse payments securely across online and physical channels.
Its integrated fintech ecosystem includes XGATEWAY for online payments, XPOS for smart point-of-sale acceptance, XQR for QR payments, XSPLIT for instalment payments, XPAYLINK for payment links, XCOLLECTOR for field collections, XSUPPLIER for supply-chain finance and XOUTPAY for payroll, supplier, tax and other business payments. WEBXPAY also enables Google Pay for online payments, providing customers with a faster and more convenient digital checkout experience.
WEBXPAY is ISO 27001 certified and supports PCI DSS-compliant payment processing through its banking and global technology partners.
To learn more, visit www.webxpay.com
About Pine Labs Limited
Pine Labs is a technology company building the Commerce OS that powers digital commerce across South Asia, Southeast Asia, the Middle East, Africa, Australia, and the United States. The company’s platform connects merchants, enterprises, financial institutions, and consumers through a unified suite of payments, issuing, credit, and fintech solutions. Serving businesses across online and in-store commerce.
Pine Labs simplifies payments, enables financial services, and creates seamless commerce experiences. Its Commerce OS combines financial platforms, payment orchestration, issuing capabilities, prepaid and stored value solutions, and payment and credit rails, enabling businesses to move money, create customer value, and deliver increasingly intelligent commerce experiences, at scale.
As commerce becomes increasingly real-time, intelligent, and embedded, Pine Labs is building the technology infrastructure that powers the next generation of digital commerce.
To know more, please visit www.pinelabs.com
